Just yesterday I posted the rumored new 7-inch Kindle Fire that may appear as early as next month. Now today, yet another rumor of a 10-inch version coming by the end of this year.

The new 7-inch Fire is needed to keep Amazon in the hunt and compete with the new Nexus 7. A 10-inch product would presumably enter Amazon into a position to compete with the iPad.

If true, this would be Amazon’s first 10-inch tablet. It is rumored to have a higher build quality than the first Kindle Fire, which was, admittedly, a little cheap looking. Higher quality in both a 7-inch and 10-inch Fire could result in a resurgence of Amazon in the hotly contested tablet marketplace.