Spending hours on the internet exposes all of us to seemingly endless swarms of advertisements on a regular basis. While acknowledging that many websites could fade away without ad revenues, the ever increasing aggressiveness, duplicity and disregard of privacy displayed by ethically challenged marketers has become a constant annoyance.
The introduction of Windows 10 with its detailed delineation of the depth and breadth of personal information routinely tracked, ostensibly to “let Cortana get to know you very, very well”, may well have rekindled public awareness of the relentless electronic surveillance routinely imposed on all of us.