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Rumor has it that the ubiquitous Kindle will soon have a color screen. I’m not talking about the Kindle Fire tablet, which has been color since its introduction. The rumor says that color is coming to the classical E-ink Kindle display.

The advantage of the E-ink display is that it can be read outside in the bright sun. The Fire and other color tablet displays are too reflective to be easily seen in a bright environment.

The rumor has it that the new color Kindle will be introduced in March, so we won’t have to wait too long to find out if it’s true.